Wednesday February 17, 2016 0 comments
DENVER -- AppThis, an international mobile technology company focused on app discovery, user acquisition and mobile monetization, announced the company is launching two game-changing tools for app developers at the Mobile World Congress in Barcelona, Spain: a self-service application development tool and a video discovery, recommendation and user-acquisition platform.
As application use on smartphones and other connected devices grows, developers around the globe are looking for the right technology to build, distribute and monetize applications, the company said. Increasingly, the smartphone is the connected device of choice, with more than 70 percent of the world's population forecasted to own one by 2020.
In 2015, users spent 85% of their smartphone browsing time in applications, from social media to search, maps, weather and more.
"With the new market-leading tools from AppThis for video and self-service, we here at Pivmo can now provide our clients with new ways to connect with consumers through mobile apps," said Scott Schmidtt, CEO of Pivmo. "This helps not only advertisers get high-quality targeted users, but also consumers who get a richer experience."
The application development market is top-heavy with expensive tools targeted to application developers at large organizations. AppThis said it democratizes the discovery, recommendation and quality user-acquisition of all developers -- whether a Fortune 500 company or three brilliant developers in Chennai, India.
AppThis said its proprietary technology combines machine learning with rich device and download data to recommend the right application for the user and developers, selecting apps that are contextually relevant based on hundreds of data points such as previous app use, device type and geography.
The new self-serve platform will be available to all developers with a credit card and provides a rich and flexible technology that any individual can quickly master in more than 200 geographies around the world. In order to encourage a wide variety of users, the platform is set up to be "pay per install."
"With AppThis' new video and self-service tools, developers literally from any corner of the globe have the chance to create and monetize apps that can be accessed by the entire global mobile audience,” said Jim Mansfield, AppThis CEO. “Not only that, they now have several formats to choose from including rich and engaging video to ensure quality installs at scale.
"Consumers use apps all day every day. There is no reason why big companies should have the advantage in claiming this valuable engagement opportunity."
AppThis said it has experienced “phenomenal growth” from 2014 through 2015. In just 12 months, the platform has grown to more than 55,000 live app offers globally, with company revenue increasing more than 1,000 percent from 2014 to 2015.
Attendees of the Mobile World Congress are invited to see the demonstration of both new products at booth Hall 8.1 D61 starting Feb. 22.